Wednesday, August 27, 2008

RCS 362 Top-10 Advertisment Agencies

The following is a list of the top-10 advertising agencies.
1. J. Walter Thompson
2. Leo Burnett Worldwide
3. McCann Erickson Worldwide
4. BBDO Worldwide
5. Grey Worldwide
6. DDB Worldwide
7. Ogilvy & Mather Worldwide
8. Foote, Cone, and Belding Worldwide
9. Y&R Advertising
10. Publicis Worldwide

After conducting some research on these agencies I found three particular ads that I like the most. When watching advertisements the aspect I find most important is effectiveness. Did the ad catch my attention? Was it funny or pull at the heart strings? Does it make me want to go purchase a particular product or donate to a certain charity, etc? The following are the three ads that were my favorite and why.
1. Agency: J. Walter Tompson. Title: Birthday Girl. This advertisement was of a father giving his 16 year old daughter a car for her birthday. She is jumping up and down, screaming, "Oh, my God!" At the end of the commercial we see, "Car rentals as low as 27 dollars a day. Think Thrifty." The name of the car rental company is "Thrifty". I thought this advertisement was clever and hilarious, it most certainly caught my attention.
2. Agency: Grey Worldwide. The client for this ad was E*trade. The was a baby trading stock online, the message of the commercial was to show people that trading stock through E*trade is so easy a baby can do it. Once again, this advertisement was funny and the baby shown in it was cute, which might only appeal to women. I don't know much about stock and I have never attempted to do any trading but when the day comes that I am interested to do so, I will remember this ad connecting it was E*trade.
3. Agency: McCann Erickson Worldwide. Client: Verizon. Title: Maternity Ward. This was my favorite out of all of the ones I saw. The ad consisted of a father looking through the glass in a maternity ward at his new born baby. He starts banging on the glass screaming, "Your the best baby," then pointing to the other babies yelling, "Loser, loser, loser!" By the end of the ad we find out that this father is a huge hockey fan, then we see the "hot" new Verizon phone that offers all kinds of sports updates. I'm not the biggest sports fan but for all of my friends that are I'm going to suggest looking into Verizon and their phones that are equipped with this "sports package." I was laughing throughout the entire advertisement.