Everyday we are bombarded with outdoor advertising, on the way to work, school, out to dinner, etc. The most common form that I come in contact with are billboard advertisements, some more effective than others. Food billboards seem to be pretty effective on me, they always make me hungry even if I don't necessarily like what is being advertised.
The most clever outdoor advertisement that I have seen recently is the one that we studied in class, the law firm that posted on it's billboard, "Life's short, Get a divorce." Obviously the ad wasn't meant to be taken literally, nevertheless, there probably were a lot of people that found it to be offensive. However, I believe this particular law firm was banking on people getting upset over the ad because it then stick's out in one's mind, it certainly is not forgettable. It also got people talking, circulating the name of this law firm. In my opinion, it was a pretty smart (and funny) way of grasping people's attention.
There is a new Rush that opened up on Battleground recently. The Rush is a well-known chain gym. Almost everyone knows about the gym due to the bright colors they use outside their gyms. Every time I drive by one, I cannot miss it because it is that bright, it sticks out amongst the surrounding stores. If the flashy appearance isn't enough advertisement itself, the newly opened gym distributed coasters to close by restaurants and bars. I recently went to Ham's at Battleground to grab a drink with a friend. When the bartender brought me my drink, he set it on the bright colored coaster, advertising the new Rush. The bartender even said we could take them home with us, I'm not sure if he was instructed to tell us that or not. Although this might not necessarily be an "outdoors" ad, it is definitely different from the traditional billboard or TV advertisement. I thought it was a pretty creative idea, however, I already belong to a gym.
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