RCS 362-HP TouchSmart PC

I know everyone has seen the new HP TouchSmart PC commercial. The general public is almost numb to advertisements for computers or laptops but this one is different, this is the first time we are seeing a touch screen computer. It is no surprise that HP created one, considering that many of our cells phones and iPods are touch screen as well. This is currently my favorite ad on television and I have gone through the creative brief to find out what elements this commercial really has that makes it so like able.
The primary audience for this commercial is hard to determine due to the fact that it is advertising to a fairly wide target market. I would say that the audience for this commercial is men and women that are in their 20’s or 30’s and are young professionals. These are the kinds of people that always want to try the new restaurant or bar in their community and are interested in up and coming technological advances. One think that should be avoided when talking to this audience is giving too much information about how the computer works or what features it has, much of the audience already knows this and it would do nothing but bore them throughout the commercial. The reason why this advertisement works so well is because it is loud, catchy, and exciting which is what much of the audience is looking for, you could go even as far as saying that many of the people in the target market are thrill seekers. The objective of this campaign is to get the name out their, which has worked well considering I have heard a lot of buzz around this new touch screen personal computer. HP achieved this buzz simply by playing the "Do you want to touch?" chant throughout the commercial, not only is the song extremely relevant but it sticks in your mind, which is exactly what it is intended to do. Another objective is to show the audience how easy it is to use this computer, which is why the commercial shows someone maneuvering the PC with grace and ease. The message that HP is really trying to get across here is simplified in the ending quote, “Touch the future.” I think that was a great statement to leave the audience with because many of these people are curious about what’s coming next or planning for the future, so this quote makes this ad very relevant for them. This commercial definitely appeals to peoples emotions, however, the price for the PC is shown in the commercial at the very end and I think that gives a more rational reasons for people to “act” or buy this computer because they are able to see that it is fairly affordable for how technology advanced it is and how fun and exciting it is.