RCS 362-Positive PR campaign for Lindsay Lohan

Lindsay Lohan is a household name now-a-days. People young and old are familiar with the celebrity and her latest chaos. As a kid Lindsay was known as a talented child actress. As she has grown older Lindsay Lohan has gotten a lot of bad publicity. From rehab to relapse to getting taken out of movies and TV shows, she has become known more as a lost and confused young woman rather than an actress. As a celebrity it is important to have the attention of the public, whether it is good or bad. However, in my opinion, I tend to see stars that have positive publicity succeed more in their personal and professional life.
If I was in charge of creating a positive PR campaign for Lindsay Lohan I would start by trying to change the public’s current view of the young woman. I believe that before anyone can start seeing Lindsay as a talented actress again, they have to feel confident that she is succeeding in her personal life. If you think about great actors and actresses one similarity they all have in common is that they usually stay out of the public eye, they work hard to keep their personal lives private. Considering that Lindsay Lohan appears in tabloid magazines almost weekly, keeping everything from the press would be extremely difficult. I would start with a press release stating that Lindsay has been able to stay sober and is currently single. Lindsay seems to be in controversial relationships quite frequently so taking her love life out of the picture might be very effective. I would recommended that Ms. Lohan volunteer somewhere in the community so the public would be able to see that she is trying to turn her life around and is now giving back. Additionally, Lindsay would need to stay away from bars and nightclubs, places that the paparazzi tend to attain the most damaging photos. Celebrities that have a “happy” and close family life usually are depicted in a positive manner. I would recommend that Lindsay hang out with her younger siblings more often, letting the public see that she is teaching her younger brother and sister right from wrong based on her past mistakes. Cutting ties with all her party going friends and making new friends that already have positive publicity would also be a part of the campaign. Lastly, Lindsay would slowly star in more movies and TV shows with wholesome characters and plots.
The most important part of this campaign is that the public see Lindsay as turning her life around. The damage she has done to her reputation can, over time, be fixed if she were to change her behavior, or at least the behavior that the public sees. If Lindsay was seen in a more positive light then movie and TV viewers would be able to focus more on the fact that she is talented and capable actress rather than just another troubled, rich celebrity.