It is common knowledge that many ads are directed towards certain age groups and/or ethnicity's. For example, many toys are advertised directly to toddlers or young children. These ad agencies rely on the nag factor ; children will nag their parents into buying toys, food, etc. Many people have very strong feelings regarding ads that do just this. Years ago, there were bill boards with young, beautiful looking women smoking a "Virgina Slim," or other type of cigarette. To teenagers it comes off that smoking is cool or will make one look more beautiful.
In my opinion, I believe that advertisement agencies have the right to advertise their client's products or companies in which ever way they believe will be effective. We all know that humans have freedom of speech and we all project our opinions at some point or another. To me it seems hypocritical to judge certain ads that are doing the same thing. By saying this, I don't think all teenagers should start smoking but I don't find such ads as unethical.
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