RCS 362- "When Pigs Fly"

I heard about Flat Earth chips when I was at Subway one day for lunch. The chips were offered as a side to one’s sandwich. I automatically knew that the product had to have some sort nutritional value if they were accessible there but I didn’t get a chance to read the label. I most certainly agree with the positioning of Flat Earth. I think the name of the brand is quite clever as well. It does seems impossible for a half a serving of fruits or vegetables to be baked into every ounce of a chip and it still taste good, hence the name Flat Earth. To insure the validity of their claim I would have to try the product and I will the next chance I get. I believe they have done a great job in intriguing potential consumers.

The commercial for Flat Earth chips was excellent, even down to the music. It was an upbeat tune (feeling of being happy) and pictured a well manicured female following a pink pig around her home. I liked that they used the saying “when pigs fly.” Much like the name of the brand we all know that it is impossible for pigs to fly. It really drives home the message for the viewers that even though this concept may seem ridiculous, its not.

If the brand was to position itself to a younger audience such as college women I would suggest they make a point to advertise how much the product cost, something on the mind of every college student. When I saw the ad, the thought that the chips would be expensive ran through my mind. My idea for a commercial, if they were advertising to a college age crowd, would be women at a study session munching on a bowl of Flat Earth chips. This would say to me, not only are these girls smart because they are studying but also because they are eating these chips. However, I think that the existing commercial speaks to, obviously women, but to a wide age range. Every woman, young or old, is going to think that the pink pig in the commercial is adorable. It’s like if there are puppies in an advertisement, almost all women are going to connect with that.